Press release

Sewing machine maker targets US quilt market

Sewing machine manufacturer Viking Sewing Machines is one of the main sponsors of the world's largest quilt fair, the Houston International Quilt Festival, in Houston Texas, from 27 October – 4 November 2001.

Viking Sewing Machines is organising an international quilt competition and an exhibition of advanced and artistic quilts from all round the world. The company will also demonstrate its very latest computerised sewing machine, the Quilt Designer. The US launch of the Quilt Designer signals Viking Sewing Machines' serious intent on the large – and growing – market for quilt making. In the USA alone, quilt making is the main hobby of over 20 million adults; it is also rapidly gaining in popularity in Sweden.

In addition to all the standard sewing machine functions, the Quilt Designer also features a unique sensor system, touch screen control, sewing guide, automatic thread cutter, disk unit for smart cards, extra long free arm and can sew the special seams used in quilt making. It is manufactured at the company's Huskvarna factory in Sweden.

Quilt Designer will be launched in Europe in January 2002.

For further information, please contact:
Lill Nylén
Communication Manager
Tel +46 (0) 36 14 65 76
Mobile +46 705 14 65 76

Astrid Engstrand-Holmer
PR Sweden
Tel: +46 (0) 36-14 65 72
Mobile +46 70 514 65 72

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Viking Sewing Machines AB develops, manufactures, markets and sells domestic sewing machines and accessories that give consumers the world over the opportunity to experience the pleasure of creative sewing; with brands such as Husqvarna Viking and Pfaff the company is one of the world’s leading sewing machine companies. Its annual sales of around 500,000 sewing machines correspond to a turnover of over SEK 2 billion. The group has around 1,300 employees, including 500 in Sweden. The company is certified to international quality standard ISO 9001 and environment management standard ISO 14001.