HUSQVARNA VIKING® recognized in Business in the Community’s 2012 Awards for Excellence

HUSQVARNA VIKING® was named overall winner in the Arts and Business Award category of Business in the Community’s annual responsible business awards the Awards for Excellence.

Now in their 15th year, Business in the Community’s Awards for Excellence recognizes the powerful and positive role that business plays in society. They shine a spotlight on those organisations that are transforming themselves by integrating responsible business across all they do and by doing so, are transforming the communities in which they operate, making things better for society and the environment.

HUSQVARNA VIKING®'s award winning partnership initiative with Craftspace was set up to help community based arts & crafts projects across the country that wanted to develop the capacity and aspirations of its employees, artists and diverse communities. This enabled people to share their creativity interests and skills in engaging and convivial environments.

The award win was recognized by judges for such a successful partnership and collaboration between HUSQVARNA VIKING® and Craftspace and offering new links with artists, businesses and also greater friendships within the wider community. These partnerships have allowed the staff of HUSQVARNA VIKING® to engage with the culturally diverse groups and learn new creative ways of working through artist-led projects. All in all, HUSQVARNA VIKING® and Craftspace have run six major projects and during this time all staff members have gained confidence, greater creativity and new skills.

In recognition of the 2012 awards event theme of excellence, guests were joined by Olympian Dame Kelly Holmes and Paralympian Liz Johnson. The event was hosted by musician Suggs and BBC journalist Mishal Husain at London’s Old Billingsgate Market and was supported by Wates Construction.

Mike Harris from HUSQVARNA VIKING® said: “It is tremendously exciting that the hard work and commitment of our team has been recognized with this award. Working with such diverse communities has had a profound impact throughout our company. We have made new friends and above all have had fun! I hope that seeing us win this award will encourage others to find interesting ways to sponsor the arts. “

Les Ratcliffe, Head of Community Relations, Corporate Governance and Social Responsibility. Jaguar Land Rover and chair of the Awards for Excellence judging panel said “This partnership exemplifies how a company can successfully embed an arts and community partnership into their entire business model. The relationship between HUSQVARNA VIKING®, Craftspace and the wider community forms a complete cycle with participants and artists feeding back directly to the business, R&D and sales.” 

Stephen Howard, Chief Executive of Business in the Community, said: “Business can be a force for good and the winners of our awards demonstrate that clearly. I congratulate HUSQVARNA VIKING® for winning the Art ans Business Award. Through our awards we are celebrating ideas that transform business models and practices, but also transform lives and provide opportunities in some of our most deprived communities.”

Awards in numbers
With all national and regional award entries combined, BITC received 335 entries in 2012. 87 entries resulted in National Big Tick awards and 53 of these were shortlisted for the finals within their category. 105 companies had their 2010/2011 national Big Ticks reaccredited this year.

For full details and case studies of all the 2012 Awards for Excellence winners visit www.bitc.org.uk/awards


Starting from the right:
BITC Chief Executive: Stephen Howard
HUSQVARNA VIKING® UK Sales Manager: David Kiddy
HRH Prince Charles
HUSQVARNA VIKING® Managing Director: Mike Harris
Craftspace Director: Linda Strain
CEO of Merrill Lynch /Bank of America: Jonathan Moulds, co-presenting the award


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About Business in the Community
Business in the Community is a business-led charity with a growing membership of over 850 companies. We work locally and nationally through 11 regional teams and internationally with 115 global partners. With a further 10,700 engaged in our campaigns and an employee reach of 16.8 million - we are one of the largest and most influential leadership networks focused on driving responsible business practice. We offer our members a range of practical information, tools, training and resources to help them transform their businesses and integrate responsible practices into their operations.  And we ask our members to work in partnership with us to help transform communities and tackle serious social issues where business can make a real difference. 

Business in the Community is one of the Prince’s Charities, a group of not-for-profit organisations of which The Prince of Wales is President. http://www.bitc.org.uk/

About the Awards for Excellence
Business in the Community’s Awards for Excellence recognise the powerful and positive role that business plays in society. They shine a spotlight on those organisations that are transforming themselves by integrating responsible business across all they do and by doing so, are transforming the communities in which they operate, making things better for society and the environment.

Now in their 15th year, they are the UK’s leading awards for responsible business practice. BITC received 335 entries for the national Awards for Excellence.