Behind the seams

Posted by Carina Thavelin

There are always new and exciting things going on in the office and even though I can't tell you exactly what, since it's a secret until launch, I still want to show you a sneak peak;

When a machine is almost ready for launch, we create the marketing campaign, sew the projects and shoot all the pictures.


As a product specialist, I'm there to make sure that everything is correct on and around the machine, but usually my hands are the ones shown in the pictures as well.



When we shoot at the location I have the same
type of job to make sure everything machine
related is correct.




It's only my hands that needs to look good :)

There is a big team behind the scenes, photographer, film team, assistants, models, stylist, art director and specialists.

On the wall in this setting you can even find a cute little dog mini pincher Morris! :) 

You will see more of this campaign in September

Kram Carina

Carina Thavelin Read more about Carina Thavelin, the "Joy of Sewing" blogger

Filed Under: Inspiration, "Joy of Sewing", Sewing
Carina Thavelin
Hi Sue,
With our new website we wanted to give you our best, most up to date projects. The projects we had on the old site had been around for 5-6 years and people were requesting new ones so we felt it best to focus on getting new content and inspiration for you.
6/3/2013 10:41:07 AM

Cobie Vondeling
Good idea. no at the store where I buy things never have time to teach anything.
5/30/2013 5:17:50 PM

Sue Scott
Where are the free projects from before 2008???

I was told they would be back on the Viking web site. When is is supposed to happen????
5/30/2013 9:50:37 AM

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