Interactivity Makes Sewing Easy, Results Breathtaking
(CLEVELAND, OHIO) – The new age of sewing has arrived. It's packaged as a computerized sewing and embroidery machine that is totally interactive and user-friendly. See it, touch it, change it, move it, zoom it, pan it, copy it, paste it, drag it, file it, hook it to your computer - or simply sew.
The new Husqvarna Viking Designer SE ushers in a new generation of computerized sewing and embroidery machines heralded by a huge, fully interactive 3D touch screen, brilliant colors and the ability to change the lighting to your fabric or sewing environment. Can it get any better than this?
Yes, and the Designer SE proves it. Developed and manufactured by the fine craftsmen and progressive-thinking engineers at Husqvarna Viking in Huskvarna, Sweden, the Designer SE is the culmination of years of research. The company has paid attention to the wishes and dreams of today's sewer as well as the dealer-partner's ideals as to what makes a Husqvarna Viking such a fantastic machine to sew on, to market and to sell.
"Husqvarna Viking listens. This has been our mantra for over 130 years and today, standing before you, is the ultimate in sewing and embroidery," says Bengt Gerborg, president and CEO of VSM Sewing Inc., parent company to Husqvarna Viking. "The Designer SE brings to market the desires of generations of sewers and will forever change your perception of sewing and embroidery.
The Designer SE is the world's most advanced, yet intuitive and user-friendly, sewing and embroidery machine. Turn it on and you're immediately greeted by a big, colorful and easy to navigate color touch screen. With higher resolution featuring over 65,500 colors, the Interactive Designer Screen with 3D view is the first full VGA screen ever on a sewing machine.
"Suddenly you feel the excitement of having every single creative force at your fingertips," says Sue Hausmann, senior vice president of education and consumer motivation for Husqvarna Viking. "You will never realize all the incredible creative opportunities and attention to detail, until you sew on the Designer SE. You must simply experience the excellence."
The Interactive Designer Screen easily puts you in command of your sewing and creativity. With the touch of a stylus, select from sixteen stitch menus with over 700 stitches. Stitches appear the actual size and in the direction they will sew, along with recommended presser foot, needle type and size, stabilizer and more. View and adjust with a touch, your changes appear at once. Even set your buttonhole size. Quick Help lets you instantly know the function of a stitch, an explanation of an icon or anything you need to know for successful sewing.
Touch Embroidery Mode on the Interactive Designer Screen, with or without the embroidery unit on, to view and customize designs on the Interactive Designer Screen in 3D, with 3D fabric and in actual thread shades.
Your Designer SE comes with more than 70 built-in embroidery designs, plus a CD of more than 100 embroideries, a total of 175 embroidery designs. It also comes with three embroidery hoops --- Standard (4" x 4"), Large (9 ½" x 6") and Mega (14 ¼" X 6").
Interactive Designer Embroidery and Customizing lets you customize directly on the screen. Scale, mirror, and rotate designs or combine with other designs and lettering. The Designer SE comes with the 3D Quick Fonts program plus four built-in styles - Clarendon, Palace Script, Calligraphia and Meza - for unlimited multi-size lettering and monogramming capabilities.
Change thread colors, background colors or sew your design in one color, all with a touch. Duplicate designs directly on screen. Touch and drag to position your designs. Zoom in and out to fine tune placement. Your combinations and changes all appear in 3D on the screen instantly as you create.
"The boundaries between your dreams and what you can do are unlimited. Creating is at your touch - easy, colorful, fun and three dimensional," says Hausmann. "Now, your sewing and embroidery take on a new dimension that lets you see actual stitch texture, depth and a true picture of your creativity - all before you sew."
Of course, clearly seeing your sewing and work surface is vital to your sewing success. Husqvarna Viking, always looking to improve the sewing experience, invented a system to give you perfect, natural lighting for every sewing situation. The Exclusive E! Light is rows of long-lasting, light emitting diodes that can be adjusted from cool to warm for the optimum visibility without any shadows, regardless of your fabric color or design. Adjust the intensity and color to accommodate the light in your sewing room or reflections from your fabric. Perfect, natural lighting, obviously, means simply excellent sewing.
All the new exclusive features and those that sewers and dealer-partners have come to love and expect from Husqvarna Viking are the foundation to what makes this new machine simply unbelievable including the incredible Exclusive Sensor System™. Step on the foot control and the Exclusive Sensor Foot Lift automatically lowers or raises the presser foot. At the touch of a button, the foot goes up or down to four different positions including Extra Lift. Amazingly, the extra lift position automatically lowers the feed teeth for maximum space for extra heavy fabrics and thick quilts. The Exclusive Sensor Foot Pressure knows and automatically adjusts to any fabric thickness as you sew for perfect even feeding. Stop with the needle down and the Exclusive Sensor Foot Pivot raises the foot to a 'float' position for easy pivoting when appliquéing, quilting and more. Once you have sewn with the amazing Sensor System, you will never go back to traditional ways.
The same holds true for the Exclusive Sewing Advisor™, the hallmark of Husqvarna Viking. The Sewing Advisor is like having the best sewing instructor at your side every second you are sewing.
Simply touch your fabric weight and type and your sewing technique. The Exclusive Sewing Advisor instantly sets the best stitch, stitch length, stitch width, and thread tension, Sensor Foot Pressure and sewing speed. The Sewing Advisor also recommends the best presser foot, the best needle size and type and more. Plus, it is always active, making all your sewing easy and perfect -- 100% devoted to your sewing success. Touch the Extended Sewing Advisor for more fabric and technique information.
The excellence goes even further with the world's first Exclusive Embroidery Advisor™. Touch your Fabric weight and type and the Embroidery Advisor will actually tell you the best stabilizer, needle, top and bobbin thread and more. It also includes suggestions for embroidering on specialty fabrics.
"We have left nothing to chance. The exclusive features found on the Designer SE make it incomparable," says Gerborg.
With this in mind, the engineers at Husqvarna Viking have paired innovation with creativity to give you millions of options when it comes to embroidery. That is what makes the Husqvarna Viking Designer SE so special. The 32-Megabyte, Husqvarna Viking USB Embroidery Stick saves thousands of designs or 12.8 million stitches. Two USB Ports let you transfer all Multi-format designs directly to and from your PC computer, optional floppy disk drive or optional CD drive, whichever you choose.
Husqvarna Viking is constantly researching how it can always offer the newest in sewing and embroidery. Your Designer SE will always be new by simply downloading free upgrades via the Internet or at your local Husqvarna Viking retailer. With new, cutting edge technology and the most innovative features, techniques and stitches, your Designer SE will never be obsolete.
"As you can see, what you can imagine, you can create . . . quickly, easily and with so much joy. These top features only scratch the surface," says Hausmann. "With the Designer SE, suddenly your sewing is Simply Excellent!"
To learn more about the brand new Husqvarna Viking Designer SE, click on sewing machines and Designer SE or call 800-358-0001.
September 20, 2004